Mumbai City FC has announced Fitbit as Official Wearable and Wellness Partner, for the 2022-23 Indian Super League season. Fitbit will now support Mumbai City FC monitor their activities with holistic wellness expertise, ahead of a landmark season that sees the Islanders return to Mumbai after two seasons.
Mumbai City FC will sport Fitbit Charge 5 during the Hero ISL season across MCFC social media handles. The partnership will be further amplified across print, digital content, and on-ground branding.
Fitbit Charge 5 is the first-ever fitness tracker that features an EDA sensor that helps in keeping a close check on stress levels. Charge 5’s Daily Readiness Score, will help the Islanders understand when they are ready to workout, or should prioritize recovery. They will also be able to keep track of their oxygen levels, heart rate, sleep and more.
Kandarp Chandra, CEO, Mumbai City FC said: "We are delighted to announce our partnership with Fitbit. We are involved in a sport that is seeing ever improving fitness and wellness levels not just in India but globally. Fitbit brings immeasurable expertise in not just health but also technology that will support the Islanders take one step towards the wellness standards we aim to hold ourselves to at Mumbai City. This partnership is further evidence of the growing commercial pull of Mumbai City FC, and we look forward to a fruitful partnership together."
Alok Shankar, Head of Fitbit India at Google said: “We are excited to be Wearable and Wellness Partner of one of India’s most celebrated football clubs – Mumbai City FC. Mumbai City FC players will be able to benefit from the advanced health and wellness features available on the Fitbit platform. We look forward to having the team wear Fitbit Charge 5 to track their workout and recovery and manage their stress levels smarter during the 2022-23 ISL season.”
Mumbai City FC return to their home stadium at the Mumbai Football Arena after nearly 3 years as the Islanders take on Odisha FC in the first home game of the 2022-23 Hero Indian Super League season on Saturday, October 15 at 7:30pm.
