Mumbai City FC is delighted to announce the extension of its partnership with Radio City, India’s leading radio network, as the Official Radio Partner for the fourth consecutive season.
Football being the second most-watched sport in India after cricket is slowly gaining momentum in the country. Appropriate infrastructure and grassroot development programs will be instrumental in boosting the sport even further especially amongst the generations Z and alphas. Radio City with its extensive reach within the country and Mumbai City FC being one of the most successful clubs have come together with a collective ‘goal’ to make football the most popular and sort after sport across India.
As part of this partnership, Radio City is embracing ‘Radigitalization’ to enhance fan engagement and create interactive experiences for Mumbai City FC supporters. Through its innovative platform, curated playlists, and exclusive interviews featuring players and club updates, making Radio City a versatile hub for entertainment.
Radio City, a subsidiary of Jagran Prakashan Ltd., is a trailblazer in the Indian FM industry and has grown to become the country’s foremost radio network. With a presence across over 39 stations, Radio City connects with millions of listeners nationwide. Its iconic jingle, “Rag Rag Mein Daude City,” has become a cultural staple, while the new jingle, “City Ki Nayi Vibe,” resonates with the Gen Zs and reflects the latest trends.
Kandarp Chandra, CEO of Mumbai City FC, commented on the partnership, saying "We are happy to extend our partnership with Radio City for the fourth year running. Radio City’s creativity and ability to engage audiences across demographics in the city of Mumbai, and the whole of India perfectly aligns with our vision of helping grow football and its community. Their innovative approach and loyal listener base have made them an important partner in bringing the excitement of Mumbai City FC to the fans through the power of radio and digital platforms."
Ashit Kukian, CEO of Radio City, added, "We are excited to continue our journey with Mumbai City FC for four consecutive years and feel a sense of pride that time and again our platform has been chosen to amplify conversations. This partnership personifies our commitment to innovative storytelling, using a unique blend of our existing platforms to maximize reach and bring an immersive football experience to our fans. Together, we aim to elevate the fan experience and connect brands with audiences in meaningful ways. As we push the boundaries of traditional radio, we look forward to delivering engaging, football-driven content that resonates with fans and beyond."
The partnership will elevate the fan experience, create deeper connections and celebrate the vibrant culture surrounding Indian football.
